Our people

Fonetic - Juan Manuel Soto Juan Manuel Soto
Founder and CEO
Linkedin Juan Manuel Soto
Fonetic - Juan Diego Martín Juan Diego Martín
General Manager
Linkedin Juan Diego Martín
Industrial Engineer by ETSII Bilbao (Bilbao School of Industrial Engineers). Master of Science in “Robotics and Advanced Manufacturing Technologies” at the Cranfield Institute of Technology (UK) and MBA at INSIDE – Universidad de Deusto.  Juan Manuel has broad experience in general and operational management, he has held senior management positions for companies such as Robotiker, KEON (IBV Corporation), etc. Having an in-depth knowledge of contact center opperations he founded InfoSpeech, specializing in voice portal and IVR solutions in 1999. In 2006, he launched Fonetic. Telecommunications Engineer degree at the Universidad Politécnica de Madrid. Guest lecturer at the Universidad Pompeu Fabra and at summer courses of the Universidad de Alcalá.  Broad experience in managing service companies, identifying technological applications to resolve clients’ business challenges.  More than twelve years’ experience leading innovative voice and language-related technology projects in France and Spain. Before joining Fonetic he worked for Altran, InfoSpeech, Vivendi, Viacom Media and Nuance among others.
Fonetic - Simon Richards Simon Richards
CEO Fonetic USA and Global Sales
and Marketing Director
Linkedin Simon Richards
Fonetic - Jose Luis Maupoey Jose Luis Maupoey
Global Product DirectorLinkedin Elena Barrio


Simon Richards, CEO Fonetic USA and Global Sales and Marketing Director, joined the company with 30 years’ international sales, marketing and general management experience. Previously he worked for Hewlett Packard where he was sales director – Tablets Retail, UK and Ireland. Prior to that, he worked for HP as international director managing Dixons Retail EMEA, HP’s largest European customer.  He was responsible for managing a budget in excess of $800m, and running a team of account managers in the UK, Spain, Italy, Finland, Denmark, Norway, Sweden, Greece, Turkey and The Czech Republic. His experience with O2, KLM, British Airways, Motorola and Sony Ericsson has taken him all over the world. Jose Luis Maupoey – Global Product Director. Bringing 20 years of product sales experience to Fonetic, including nearly 10 years of implementing communication networks as a key member of one of Spain’s leading ICT companies, Unitronics. In his role, Jose Luis leads Fonetic’s product compliance team to drive global revenue growth in Fonetic’s key markets of financial regulation and compliance. He has a Telecommunications Engineering degree at the Polytechnic University of Valencia, and International MBA at Instituto de Empresa (Ie) and has worked for a range of technology related companies, holding top management positions in product management, marketing, consultancy and sales. By the way, he also plays piano.
Fonetic Monica Rodriguez Mónica Rodríguez
General Manager LATAM
Linkedin Monica Rodríguez
Bachelor of Arts in Communication Sciences with Marketing & Advertising specialization. Master studies in Marketing Services. Extensive experienced in Senior Management, Strategic Management and Business Development. Deep knowledge of CRM, Call Center and Customer Engagement as a key business levers. She has held senior management positions in different industries as Retail, Financial and Telecom in LATAM, US and Spain (Santander Group, Telefónica Group / Atento Group). Associate Lecturer in the most prestigious universities in Peru and Speaker in Marketing, Customer Experience and CRM matters in various geographies.