Management team

Intelligence beyond communications

Our aim is to create technology able to understand humans, both for a safer financial system and enhanced human – machine communication. Our team brings together linguists, regulatory experts and AI engineers to provide state of the art surveillance and speech technologies solutions. 

Management Team members

Juan Manuel Soto  CEO & Founder

I founded Fonetic in 2006 after being CEO at InfoSpeech and the CEO at KEON. I graduated from Cranfield University with an MSc in Advanced Manufacturing Technology and also studied Industrial Engineering at the University of Bilbao. I’m responsible for the strategic development of the company and new customer solutions for Trading. I’m an avid reader and a Springsteen fan. 

Victor Aguado Delivery Director

I joined Fonetic 2011, after being 5 years in a voice technology company. I graduated in Computer Science Engineering at UAM (Universidad Autónoma Madrid) and in Fonetic, as Delivery Director, I’m in charge of the team that develops and supports the projects in our customers. Design and Team Management are my passions and I firmly defend work and family life reconciliation. In the time I spend with my family I love to enjoy with them my love for books, films and video games.

Maria Jesus Conde Chief People Officer

I joined Fonetic in 2017 and previously I was a senior HR Development Specialist at one of the largest European insurance companies. I studied Human Resources at UNED (Universidad Nacional de Educación a Distancia) and  I’m in charge of HR, recruiting and establishing company work policies at Fonetic. I love playing sports, travelling around the world and making new friends on every trip.

Jacinto Rey  Chief Financial Officer

I joined Fonetic in 2016 and I’m responsible for Finance, Accounting, Legal and IT. I was previously the CFO of both start-ups and major hardware manufacturers. I studied Economics, Accounting and Finance at ICADE (Comillas Pontifical University) in Madrid as well as Economics at the University of Birmingham. I also love to write and have published 7 of my own novels.

Adolfo Martín  Sales Director

Sales Executive with a Telecommunication Engineering background, highly focused on revenue generation. I have held Senior Account Manager positions in various global software providers in the custumer experience domain. I studied Telecomunications at UPM (Universidad Politecnica de Madrid) and MBA at Universidad Europea. My wife and 4 children are the center of my life. I enjoy running (3:40 is my PR in a marathon) and practicing golf, tennis and paddle tennis with questionable success.

Juan Diego Martín  Non Executive Director

I joined Fonetic in 2009 where I played different roles as Delivery Director, Sales Director, General Manager and lately COO and CMO. I was previously COO at a speech technology company and also worked for media and telco in different European countries. I have a degree in Electrical Engineering from UPM (Universidad Politécnica de Madrid) and have contributed to the growth of different companies from both executives and non executives positions. I now advise Fonetic in their innovation and growth activities. I am a family man who enjoys running and biking.