About Fonetic

Fonetic is a technology company that provides Bots as a Service (BaaS), Voicebots and Chatbots and Customer Behavior Analytics, tools for massive data analysis. The company was founded in 2006 by Juan Manuel Soto, CEO of Fonetic, with one goal in mind: to create value by helping machines better understand humans.

Since then we have established ourselves as one of the leading spanish companies in Voice Recognition, Natural Language Processing (NLP) and Artificial Intelligence (AI). At Fonetic we manage, proccess and monitor more than 200 million interactions per year in Europe and Latin America, with the highest precision and in different languages ​​for clients such as Vodafone, Endesa, Banco Santander or Generali.


To assist companies in the digital transformation of their customer relationship through natural language conversational solutions that humanize the experience and increase efficiency.


At Fonetic we all build a great place to work to be the market leader in Cloud orchestrated cognitive Voicebots and Chatbots.


Fonetic is a story of OVERCOMING THE ODDS


To achieve a company driven by FAIRNESS and CAMARADERIE

Fonetic Conduct


We have been winners in several editions of the Platinum Contact Center Awards, in the last edition of 2019 we received the award for Best Customer Engagement Solutions Project. Furthermore, we are 1 of the 3 Spanish companies named Europe’s 100 Digital Champions 2018 by the Financial Times together with BBVA and Telefonica.

Management team

Juan Manuel Soto 

CEO & Founder

I founded Fonetic in 2006 after being CEO at InfoSpeech and the CEO at KEON. I graduated from Cranfield University with an MSc in Advanced Manufacturing Technology and also studied Industrial Engineering at the University of Bilbao. I’m responsible for the strategic development of the company and new customer solutions for Trading. I’m an avid reader and a Springsteen fan.

Adolfo Martín  

Sales Director

Sales Executive with a Telecommunication Engineering background, highly focused on revenue generation. I have held Senior Account Manager positions in various global software providers in the customer experience domain. I studied Telecomunications at UPM (Universidad Politecnica de Madrid) and MBA at Universidad Europea. My wife and 4 children are the center of my life. I enjoy running (3:40 is my PR in a marathon) and practicing golf, tennis and paddle tennis with questionable success.

Víctor Aguado 

Operations Director

I joined Fonetic 2011, after being 5 years in a voice technology company. I graduated in Computer Science Engineering at UAM (Universidad Autónoma Madrid) and in Fonetic, as Delivery Director, I’m in charge of the team that develops and supports the projects in our customers. Design and Team Management are my passions and I firmly defend work and family life reconciliation. In the time I spend with my family I love to enjoy with them my love for books, films and video games.

 Jacinto Rey  

Chief Financial Officer

I joined Fonetic in 2016 and I’m responsible for Finance, Accounting, Legal and IT. I was previously the CFO of both start-ups and major hardware manufacturers. I studied Economics, Accounting and Finance at ICADE (Comillas Pontifical University) in Madrid as well as Economics at the University of Birmingham. I also love to write and have published 7 of my own novels.

Maria Jesús Conde 

Chief People Officer

I joined Fonetic in 2017 and previously I was a senior HR Development Specialist at one of the largest European insurance companies. I studied psychology at UNED (Universidad Nacional de Educación a Distancia) and I’m in charge of HR, recruiting and establishing company work policies at Fonetic. I love playing sports, travelling around the world and making new friends on every trip.

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